Mobile Game
AI-generated video creatives created for casual and hypercasual mobile games, with a primary focus on performance marketing and user acquisition. This section includes AI-powered performance videos, UGC-style creatives, and gameplay-based videos enhanced through AI-driven themes and concept exploration. Generative AI is used to rapidly iterate video variations, test different creative angles, and support scalable production while maintaining gameplay and brand consistency.
orginal creative
noir version
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AI-Assisted Concept Iteration
For concept-driven projects that would traditionally require Unity implementation, generative AI was used to iterate on winning creatives efficiently.
By applying AI-based visual and thematic transformations on existing assets, new creative directions were explored without additional development or engineering effort.
This approach significantly reduced production time and workload while enabling faster iteration and optimization of high-performing concepts.
AI-Generated UGC Video Creatives
AI-generated UGC-style videos created for mobile game performance marketing, designed to replicate authentic user-driven content while remaining fully controllable and scalable.
Generative AI was used to test different hooks, narratives, and visual approaches quickly, enabling rapid iteration and efficient creative testing without traditional UGC production constraints.
AI-Generated Hooks
AI-generated hooks designed to capture attention within the first seconds of mobile game performance videos.
Generative AI was used to rapidly test different visual cues, openings, pacing, and concepts, enabling fast experimentation and optimization of high-impact hooks at scale.
AI Social Media Content
AI-generated visual and video content created for social media platforms, tailored to platform-specific formats and engagement behaviors.
Generative AI was used to rapidly adapt concepts, visuals, and messaging, enabling efficient content production while maintaining brand consistency and visual quality.
AI-Driven Matrix System for Performance Marketing Iteration
One of the key advantages of text-to-video generation is the ability to produce a high volume of visual variations from a single prompt. By changing outputs while preserving the same core creative direction, dozens of distinct video variations can be generated rapidly from one concept.
In the second stage, I use a custom Hook × Gameplay Matrix automation that combines these generated hooks and gameplay variations with one another. This system transforms a relatively small set of source creatives into hundreds of unique performance marketing iterations, allowing creative directions to be tested at scale.
The result is a faster, more systematic experimentation pipeline where AI-generated variation and automation work together to expand the testing space, identify stronger creative combinations, and support continuous performance optimization.